Nike

Audit: Consumer insight, Competitor analysis, Cultural trends

Objective

Nike is one of the most bold and consistent brands in the world. Whenever it launches global campaigns, different regions are tasked with localising the messaging to ensure it strikes hard when it lands, which means doing some research is usually in order.

Action

Nike is one of the most bold and consistent brands in the world. Whenever it launches global campaigns, different regions are tasked with localising the messaging to ensure it strikes hard when it lands, which means doing some research is usually in order

Result

This work helped inform the assertive and logo-driven communications strategy for the NIKE F.C. campaign. We were then asked to replicate this approach to investigate the attitudes and behaviours of young female sneaker enthusiasts.