Soho House •  Selfridges •  Nike Inc. •  Boiler Room •  The Berkeley Group •  LVMH •  Pernod Ricard •  Landsec •  Sony •  Samsung •  Virgin Money •  IKEA • 

ARTFORM is a creative brand consultancy. We help brands remain culturally authentic.

ARTFORM works with businesses to improve commercial performance by auditing and optimising their place in contemporary culture.


We use a range of research methods to gain new perspectives on the world your brand lives in and identify valuable spaces you should explore.

  • → Qualitative research
  • → Stakeholder interviews
  • → Consumer insight
  • → Competitor analysis

We develop comprehensive strategic toolkits that guide the cultural direction, language and role of your brand.

  • → Creative strategy
  • → Brand positioning
  • → Tone of voice
  • → Key messaging

We establish appropriate content strategies and advise on brand partnerships that enhance and amplify an authentic role for your brand within contemporary culture.

  • → Cultural programming
  • → Content strategy
  • → Brand partnerships


ART/FORM deliver inspiring and engaging presentations at conferences, events and internal meetings. Our presentations are visually compelling, delivering value through original insights and actionable directions.

Presentations include:

  • → Sector futures
  • → Audience/Consumer tribes
  • → Cultural analysis
  • → Macro social shifts

We create bespoke and off the shelf reports delivering commercial value through actionable cultural insights.

Formats include:

  • → Future of...
  • → Cultural trend reports
  • → Editorial investigations
  • → Creative toolkits
  • → Workshop guides

The ART/FORM podcast brings together pioneers, thinkers, creatives and friends to explore contemporary culture and how to make sense of it.